Whether you are looking to build your brand, enter new markets, strengthen existing client relationships or streamline your marketing efforts, we can help. We have outlined below three programmes that we offer.
Retained marketing and business development support
Building a successful legal practice requires more than exceptional legal expertise. It requires a clear strategy, consistent market visibility, strong client relationships and focused business development activity. Many firms and chambers recognise the importance of marketing and business development but do not require, or cannot justify, a full-time senior resource. Others have in-house teams that would benefit from additional strategic support, specialist expertise or project delivery capacity.
Bowside Asia provides ongoing retained marketing and business development support (or fractional CMO support) to law firms and barristers' chambers, acting as an extension of your team and a trusted partner in your growth ambitions. We combine strategic thinking with hands-on delivery to help legal organisations strengthen their market position, win new work and build lasting client relationships.Customised business development and marketing strategy
Client targeting, client relationship building and independent client feedback
Individual partner or practice business development plans
Social media and thought leadership strategy
Directory and award submissions
Internal win campaigns and newsletters
Speech and copy writing
Internal tracking, reporting and evaluation of marketing and business development efforts
Minimum retainer commitment is three months; flexible tiers are available. Onboarding takes 1-2 weeks.
Half-Day Business Development Reset Workshop
Many law firms and individual lawyers find themselves juggling client commitments, quarterly and year-end targets and competing priorities. Our Half-Day Business Development Reset Workshop is a focused half-day strategy session designed to help law firm leaders, practice groups and individual partners take a step back from day-to-day delivery and refocus on growth.
The Workshop provides a structured opportunity to assess current business development activity, identify the most promising opportunities in the pipeline and develop a practical action plan for the remainder of the year. Together, we explore questions such as:
Which clients and prospects should be prioritised?
Where are the greatest opportunities for new instructions or cross-selling?
How can lawyers strengthen their referral networks and visibility in the market?
Which business development activities are generating results, and which are not?
What actions can be taken in the next 90 days to drive measurable revenue growth?
This programme includes a three-hour workshop, a 90-day action plan, and regular tracking and follow up to ensure results.
The Visible Lawyer Programme
For many lawyers, technical excellence drives the early stages of career progression. However, as you move towards senior associate, counsel and ultimately partnership, your external profile becomes increasingly important. Clients, referrers and colleagues want to know not only what you do, but what you stand for, what issues you are passionate about, and why they should turn to you for advice. The most successful lawyers do not wait until they are being considered for partnership to build their market profile. They start earlier. They establish a presence, demonstrate expertise and create visibility in the markets they serve. The Visible Lawyer Programme has been designed by Bowside Asia to help ambitious lawyers develop a professional LinkedIn presence that supports their business development objectives, strengthens their personal brand and enhances their reputation in the market.
This programme is designed for Senior Associates, Counsel, Legal Directors and Lawyers on the path to partnership. It is particularly valuable for lawyers who are already involved in business development activities, have begun building a client base, or are seeking to raise their profile within their practice area and industry sector.Through a structured and practical programme, participants will learn how to:
Position themselves as trusted advisors rather than simply technical experts
Develop a clear and compelling professional profile
Optimise their LinkedIn presence to reflect their expertise and career ambitions
Create thought leadership content that resonates with clients and referrers
Build visibility through strategic engagement and networking
Develop a sustainable approach to LinkedIn that can be maintained alongside a busy legal practice