Who we are
Bowside Asia was founded in 2025 by Lizzie Fraser, a marketing professional with nearly twenty years of experience, including more than a decade in the legal industry.
Based in Hong Kong, Lizzie has held regional roles covering the Asia Pacific region at international law firms and led the marketing efforts of one of Hong Kong’s largest independent law firms. Lizzie has supported partners and senior leadership in devising marketing strategies and generating revenue from targeted market and client plans.
Lizzie holds an undergraduate degree in Modern Languages from The University of Oxford, has completed the General Mediation Training Course with the Hong Kong Mediation Council, is a certified Mental Health First Aider with MHFA England® and holds Advanced (Level 3) Award in Wines with Wine & Spirit Education Trust.
We understand the pressures facing law firms in today’s highly competitive and regulated market. In order to stand out, a clearly defined client and business development plan can help you to grow revenue and market share. Working closely with an independent professional by your side can provide new insights into areas for growth, and identify areas for improvement.
Bowside Asia works with lawyers and law firms. Get in touch today to find out more.
Lizzie Fraser, Founder & Director, Bowside Asia Limited
Get in touch today
If you are a lawyer or law firm looking for a partner to collaborate with and grow your business, send us your details for a free initial consultation.
We are also growing our team. Fill the form to join us!